In today’s busy working lifestyles, many people find it really difficult to visit a beauty salon for even regular services. Also, the long waiting times at these salons make the situation even more difficult. Some customers require a more effective & efficient solution that carefully caters to the beauty services regimen. And this is exactly what an on-demand beauty service application delivers. Such applications enable the customers to get the needed beauty services done at a convenient timeslot and in the comfort of their homes.

After realizing the unmet needs of the customers looking for professional beauty salon services, many beauty salon owners are joining the campaign by investing in an on-demand beauty services app development. With these applications, the user gets convenience & the business gets heavy footfall.

If you too are looking to improve your business with an on-demand beauty services application, you have come to the right place. At this place, we will talk about many different aspects of beauty & wellness applications and will identify the cost of developing one.

Why You Should Invest in Beauty Services Mobile Application: Market Size and Stats

The global beauty industry is tremendously growing at an exponential rate as beauty brands are continuously looking to provide better alternatives. At present, the global beauty industry is over $532 billion & is estimated to reach approximately $716.6 billion by 2025. In her lifetime, an average woman spends approximately $225,000 on skincare alone.

Furthermore, owing to the increasing user demand for beauty services & the shift to the online platform, the life of beauty freelancers has become much easier. The previous year, out of the 1.2 million professionals, including hairdressers, stylists, and cosmetologists in the US, over 70% started marketing themselves through mobile apps.

As per another report, the spa & beauty salon market in 2017 was valued at $128.59 billion. This is now anticipated to reach $190.81 billion in 2024.

Revenue of the beauty/cosmetic industry in the US from 2002 to 2020

The above statistics point toward the huge valuation & wide customer base of the industry. And this implies that there is adequate potential for a plethora of beauty on-demand service providers to coexist & succeed.

Understanding this massive potential, several investors have come forward & have invested in popular beauty services.

How Beauty On-demand Mobile Application Works?

Beauty on-demand service applications work just like Uber, but for providing beauty services.

After a customer downloads the application, he/she can easily book a local stylist from among the available options listed within the application. Once the booking is confirmed, a stylist will come at the chosen time & execute the selected services wherever the user requires.

This is a basic on-demand beauty service application that enables the customers to get their beauty care done at their own convenience.

Developing Applications for the Beauty Industry

The various services that can be extended within the beauty industry include, but are not limited to:

• • Salon beauty services at home

• • Hiring beauty professionals for an event

• • Beauty products home delivery

Types of Business Models for On-demand Beauty Service Application

Dedicated/Self-owned Model

Dedicated applications are those which are created by a renowned beauty brand or a settled salon to expand their business locally. With these applications, the service provider can make the potential clients aware of their services & improve the online presence of their company. And whenever a booking is made, then it is directly routed to the application owner’s spa or salon. They then allocate a professional to visit the customer’s home & extend the service.

Aggregator Beauty Service App

Aggregator applications bring in all hairdressers, artists, salons, makeup, and independent beauticians under one umbrella. If you develop an aggregator application, you need to partner with the beauty salons & spas services in your area. In these applications, the revenue is generated by charging a fee/commission on every transaction.

Scaling Your Beauty On-demand Service Application

To stand apart from the mass, many businesses are extending beyond the basic offerings & experimenting to scale their business in the following ways:

Adding new categories

Adding new categories such as nutrition consulting, laser, aquatic therapy, Ayurveda, etc. is an amazing way to scale your business.

Integrating eCommerce platform

Selling beauty & wellness products by adding an online store can really help you achieve a great advantage.

Entering a new geographical market

You may choose to enter a completely new geographical market, if you want to reach more users & customers.

Beginning with subscription boxes

Subscription boxes are amazing as they help the customers to stay true to their everyday beauty routine. You can start delivering a box of beauty products dedicatedly customized each month to your users for a fixed monthly price.

Launching an exclusive offline store

You can also set up an offline store & earn from a franchise model, once your brand has made a mark in the online world.

Monetization Opportunities by On-Demand Beauty Service Applications

Featured Listings

In this, the aggregator applications can feature some beauty service providers in the top section of the application or advertise them separately so they can catch the customer’s attention. In return for this featured listing, the application owner can charge some specific amount of fee. Many service providers opt for featured listing because it helps to receive maximum sales.

Commission

The mobile application owner charges some specific amount of money from the beauticians & salons listed on the application. This commission is charged every time the order placed through the application. This is a popular source of revenue for aggregator applications that allows the owners to generate a huge sum of income.

eCommerce Enablement

The application owner can add an online beauty store within the application to set up a parallel revenue stream. The application users can browse through the store & purchase beauty & wellness products directly from the application itself. This also helps to boost customer engagement.

Ads Selling

The application owners can also earn money by adding PPC ads within the application. These ads can be anything related to the beauty & wellness industry. In return for these ads, the application owner may charge some pre-decided amount from the advertising businesses.

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Popular On-Demand Beauty Service Applications in Market

Veluxe , StyleBee, BeautyLynk, Beautii, BeYou, and Soothe are some of the most popular applications in the market.

General Features in an On-Demand Beauty Service Application

User Panel

Beauty Salon owner panel

Individual Beauty Expert Panel

Super Admin Panel

Advanced Features of an On-Demand Beauty Service Application

Social Signup/ Login

Users can quickly signup for your app using any of the social media accounts, with a social signup option. A fast, simple and eye-catching sign-up page is a vital tool for earning user loyalty.

Service Rating & Review

This is an important feature that enables the customers to check out the ratings & reviews of each product, salon, or service before booking it. This helps in effective decision-making. Moreover, the users can also leave detailed reviews or comments about the service providers after using their services.

Push Notifications

Push notifications help to keep the application customers updated and informed. For example, the service providers can engage the users by sending them beauty tips, information on advanced products, festive discount offers, etc. On the flip side, service providers can also receive notifications about vital tasks, such as booking confirmation, new users, payment confirmation, and more.

In-app Chat with Providers

In-application chats help the users to get in touch with makeup artists, beauticians, stylists, etc through messaging from within the application itself. They can easily communicate & clarify their doubts or issues regarding the services.

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In-app Call with Number Masking

The application users can also make free calls to the service providers in case of any further interaction. Although, the calls are made from within the applications with complete number masking. This implies that the real phone numbers are not revealed.

In-app Navigation

Beauty on-demand service applications are also combined with a GPS location identifier. This feature allows users to track the location of their service agents in real-time. Moreover, the tracking screen also records & displays the approximate arrival time of the personnel.

PIP Mode Tracking

Picture in Picture mode is a very beneficial feature as the customer can keep track of the beautician or stylist’s appointments in real time.

SMS Authentication

SMS authentication is a strong feature that reinforces the security measures of the application. An OTP number is sent to the user’s registered mobile number or email address, to avoid fraudulent practices. When the beauty professional reaches the user’s given location or the user reaches the salon, this OTP number is required to be shared to complete the services.

Upload Video Portfolio

Using this feature, makeup artists and stylists can upload live hairstyling or makeup videos done by them. Looking at these videos, the application users can understand about the quality of services provided by the service provider and then make the best choice.

Effective Customer Relationship Management (CRM)

CRM plays a pivotal role in managing customers. With a systematic CRM system in place, the application owners can quickly resolve all user queries & offer an improved experience.

Efficient Content Management System

Content Management System helps to control all the content that is available on the application. For example, service providers can easily update information about their addresses, open hours, contact details,  services, salons, etc. Similarly, by this salon app development services the admin can manage easily a style blog, where he/she may input content on the latest products, beauty trends, top-selling, etc.

Real-time Dashboard & Analytics

A good beauty service application is combined with a sound analytics dashboard. Here, the admin can see detailed information on crucial business metrics, such as the retention rate, e-store numbers, user acquisition rate, number of users, etc. It is a vital feature as it assists the admin to monitor the performance of the application.

Multiple Mobile Wallet Integration

By including multiple payment options in the application, you can enable the application users to make fast and hassle-free payments from the mode of payment of their will. They can use different mobile wallets such as Apple Pay, Google Pay, etc to book appointments & pay for the services.

Marketing & Promotion Tools

Marketing is the most crucial component of every business. A beauty service application includes marketing tools, such as call, email, text, coupons, etc. to send special offers to the users & persuade them to use the application.

Required Team Structure

For building a feature-rich, high-performing application, you need to hire an experienced team. Make sure the staff comprises different professionals including QA analysts, testers, developers, UI/UX designers, and project managers. A skilled team with great knowledge of all the updated tools, technologies, & frameworks will only be able to provide you with a unique solution that addresses the pain points of your users.

Required Tech Stack

Choosing a strong tech stack is very crucial to build a fail-proof application. Such an application needs to strictly stick to all the quality standards & deliver optimized performance to stand tall amongst the hard competition. So, make sure to choose a mobile application development company that works with the following tools & frameworks:

• •  Stripe

• •  Apache, Hadoop. BigData, Spark, IBM, Cisco

• •  Datastax

• •  Firebase cloud messaging, Apple push notifications

• •  MongoDB, Cassandra, Hbase

• •  Google and AWS

• •  QuickBlox Chat

• •  Sinch, Twilio, Nexmo

How Much Does It Cost to Create a Beauty Service Mobile Application?

There is no accurate answer to this. The exact cost of beauty salon app development depends upon a number of factors, such as third-party integrations, UI/UX needs, type of features, app complexity level, back-end, etc. All these important factors come together and determine the time taken and cost required to complete the beauty service application development.

Let us look at some of the factors that directly impact the application development budget & timeline.

1. Platform

Developing a mobile application for both the platform, i.e. Android &  iOS will result in increased resources, effort, time, and cost.

2. The number of screens

An application with a lot of functionalities & more screens will mean that the developers have to put in too much time in developing the application.

3. Design Complexity

If you want a unique and different design that can immediately grab customers’ attention, then you will definitely need to pay a much higher price for it.

4. Device types

If you require the application to function smoothly across all Android and iOS devices, such as the mobile, tablet, desktop, etc. then you are required to pay a higher price. Making the application adaptable to different resolutions & screen sizes requires much more effort.

5. Third-party integration

Third-party plugin integrations to enhance the application’s functionality will also increase its development price.

In addition to this, the salon booking app development company’s location directly affects the overall cost. Numerous clients find India to be the most feasible destination for outsourcing mobile application development requirements. Reason being, in India, the labor cost is around $20 to $70 per hour, which is very less in comparison to other countries like the USA & Europe, where the cost ranges between $50 to $250 per hour.

Wrapping Up

If you are an aspiring businessman who wants to expand his brand outreach or simply create a steady stream of revenue, investing in an on-demand beauty services application is a great idea. The incredible application offers humongous comfort to the customers who no longer have to face the unavailability of their preferred time or ignorance of the better deals offered by beauty salons and spas.

So, get in touch with a well-known mobile app development company and get your hands on your own on-demand beauty services application right away.